Reggio Imports is a midwestern based direct sales company that offers affordable, upscale women’s clothing known as “The Reggio Collection.”
Reggio sells this Europeans Inspired Collection through a network of Consultants whom the founders fondly call ‘Fashion Fanatics.” This home-based business offers women nationwide the chance to showcase the latest fashion with the opportunity to “Dress the Everyday Diva” in a fun and personalized way.
Reggio Imports was founded by Susan Wright and Kathy Shroyer, the partners (and sisters) began their business wholesaling to small independent retailers. Soon they began hosting trunk shows in the homes of family and friends, and helping other women do the same.
The name "Reggio" is derived from Reggio de Calabria, Italy's southern most region where their Mother’s Family originated and where fine food and fashion are the norm.
The company founded in 2004 has enjoyed steady growth.