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Reggio Imports is a midwestern based direct sales company that offers affordable, upscale women’s clothing known as “The Reggio Collection.” 

Reggio sells this Europeans Inspired Collection through a network of Consultants whom the founders fondly call ‘Fashion Fanatics.” This home-based business offers women nationwide the chance to showcase the latest fashion with the opportunity to “Dress the Everyday Diva” in a fun and personalized way.

Reggio Imports was founded by Susan Wright and Kathy Shroyer, the partners (and sisters) began their business wholesaling to small independent retailers. Soon they began hosting trunk shows in the homes of family and friends, and helping other women do the same.

The name "Reggio" is derived from Reggio de Calabria, Italy's southern most region where their Mother’s Family originated and where fine food and fashion are the norm.

The company founded in 2004 has enjoyed steady growth.

Susan Wright and Kathy Shroyer in the "Home Office"
Want to know more about the office in the Corn?-click here


Charles & Carmela Krall +
Reggio's Inspiration

Founders Susan Wright and Kathy Shroyer share a vision and passion for working with women in whatever field of endeavor they happen to be in.

Whether you are a working girl, staying home to care for children or looking at retirement, there is a place for you in our field. The Reggio experience is about relationships and working with women at the place and size they are at today. If you would like to combine your passion for clothing with the opportunity to help other women discern their own style -the Reggio Opportunity may be for you.

We welcome the opportunity to tell you more and hope you will accept our invitation to "Try on a New Career," and see what being a Fashion Fanatic is really all about.

Look for Reggio Fashion Fanatics where ever women gather, because whether you reside in a small town or in the heart of downtown Reggio is anxious to meet you.


Sue, Kathy & in handmade sweaters knit by their mother Carmela. She knitted these in the late 60's.

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©2008 Reggio Imports, LLC